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Toku
Senior Product Marketing Manager
at Toku
25 days ago | 97 views | 2 applications

Senior Product Marketing Manager

Full-time
United Kingdom

About the company

Crypto has had tremendous growth over the last several years. That growth comes with inevitable regulation. Regulation, in our view, is a good thing because once the industry passes through this phase, then crypto can access the rest of the world. We believe it’s going to be the companies that enable this transition from the pre-regulation to post-regulation industry and the companies that can properly navigate it, or better yet, be the ones that facilitate it - those are the most relevant companies in this next wave. Toku will be one of those companies. Toku’s products enable crypto-native companies to compliantly compensate their teams in both fiat and tokens in over 100 teams globally. Toku’s growing list of customers includes Aragon, Astar, dYdX, Filecoin Foundation, Gitcoin, Gnosis, Hedera Hashgraph, Mina, Protocol Labs, Teller, Safe, Storyverse, and others. Paying people with tokens is such an obvious first real-world use case of any token. It doesn’t matter what the token does. All tokens can be used to compensate workers. And in fact, are! Toku ensures that all the worker compensation that all those tokens need to do can be done legally, and proper taxes paid is a critical part of the transition to a post-regulation crypto industry. Toku raised $20 million from a consortium led by Blockchain Capital with Protocol Labs, GMJP, OrangeDAO, Orrick, Reverie, Quantstamp, Next Web Capital, and prominent angel investors including Protocol Labs founder Juan Benet and Alchemy co-founders Nikil Viswanathan and Joe Lau. Read more about Toku in Fortune, Yahoo Finance, and CoinDesk.

Job Summary

Key Responsibilities

📍Go-to-market strategy: 📍Spearhead strategic initiatives alongside our founders to propel Toku's products into the global spotlight. 📍Product positioning and messaging: 📍Craft narratives that not only differentiate Toku but also embody the bold vision we have. 📍Create marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that reflect our brand and positioning to relevant audiences. 📍Market research and competitive analysis: 📍Stay updated on industry trends and customer needs. 📍Use insights to inform product development and marketing strategies. 📍Content creation and management: 📍Produce high-quality content for various marketing channels. 📍Manage the content calendar for timely delivery of materials. 📍Performance analysis: 📍Monitor and analyze marketing campaign performance. 📍Optimize strategies based on data-driven insights.

Qualifications

📍Bachelor’s degree in Marketing, Business, or related field. 📍3-5 years of product marketing experience in SaaS or FinTech. 📍Proven track record in B2B product launches and marketing. 📍Strong skills in creating scalable marketing content. 📍Excellent communication skills and ability to thrive in a fast-paced environment.

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