About the company
ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure. ConsenSys is the leading Ethereum software company.
Job Summary
Responsibilities will include:
šDefine and execute the SDK marketing strategy to attract and engage developers, promoting the adoption and usage of the platform's SDK within the developer community. šIdentify target developer segments, understanding their needs, pain points, and motivations, and tailor messaging and resources to support them. šCraft compelling messaging and positioning for developers looking to leverage the SDK and API library to extend and improve user experiences in their dapps. šBring that messaging to life though new feature launches, content, campaigns, events, enablement programs, and more šPartner with Product and Developer Relations teams to build out our Developer Center including relevant content, including documentation, tutorials, sample code, blog posts, and videos, that demonstrates the value and capabilities of the SDK. šAnalyze market trends, competitive landscape, and developer feedback to identify opportunities for product differentiation, API expansion and SDK improvements. šRepresent MetaMask and nurture our community through active engagement in relevant in-person, digital and on-chain events. šGather feedback from developers to understand their needs, challenges, and feedback, and use this input to drive continuous improvement of the SDK.
Would be great if you brought this to the role
šExperience in product marketing or developer marketing, with a deep understanding of the motivations and needs of technical audiences. šStrong technical acumen. Relevant experience driving adoption and engagement for APIs and/or SDKs is a plus. šA familiarity of the Ethereum developer ecosystem and its core technical audiences. šStrong candidate will have hands on experience building wallet connected web3 dapps šComfort getting hands on with data. Ideal candidates can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time. šExperience engaging developers through event programming and orchestrated side events, hackathons and other activations. šExperience crafting compelling positioning, messaging and developer content šAbility to influence and engage stakeholders from across the organization and deliver outcomes through cross-functional working groups rather than individually. šOrganizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment.