About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You'll Be Doing:
📍Growth Strategy & Execution: 📍Develop and execute comprehensive growth strategies that harness the power of product features to drive natural user acquisition and retention. 📍Spearhead initiatives to create viral growth loops within the product ecosystem. 📍User Conversion, Retention, and Reactivation: 📍Design, implement, and optimize product-led experiments to boost user conversion rates, increase retention, and reactivate dormant users. 📍Analyze user behavior data to continuously refine growth strategies and improve the overall user journey. 📍Cross-functional Leadership: 📍Collaborate closely with product management, engineering, marketing, and customer success teams to identify growth opportunities.
What We Look For In You:
📍Proven Experience: 5+ years of experience as a Product Director, preferably in an internet company or established crypto company. Demonstrated success in driving product growth. 📍Crypto Knowledge: sufficient understanding of cryptocurrencies, centralized (Cefi) or decentralized finance (DeFi), and related concepts. 📍Familiarity with major crypto exchanges, wallets, and crypto trading. 📍User-Centric Mindset: A passion for understanding user needs and delivering exceptional user experiences. Experience with user research methodologies, usability testing, and user-centric design principles. 📍Analytical Skills: Ability to analyze complex data sets, draw meaningful insights, and make data-driven product decisions. Proficiency in using analytics tools and conducting A/B testing. 📍Communication Skills: Excellent verbal and written communication skills with the ability to articulate product vision, strategy, and requirements to both technical and non-technical stakeholders.
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