About the company
Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is also the principal operator of USD Coin (USDC), which has become the fastest growing, regulated and fully reserved dollar digital currency. USDC now stands at more than 45 billion and has supported about $1.4 trillion in transactions over the past year.
Job Summary
What you'll work on:
📍Acting as the key marketing stakeholder in large-scale, enterprise partnership engagements. 📍Executing co-marketing campaigns with partners to drive growth of the USDC. Typically these campaigns will be B2B2C campaigns which target our partner’s end-users or customers. 📍You will be the primary point of contact to our partner’s marketing teams, collaborating with them to develop growth hypotheses and campaign plans. 📍Creating and managing partner marketing content, including blog posts, case studies, and social media campaigns. 📍Developing educational resources for our partners, including framework and process docs, and product overview materials. 📍Measuring and analyzing the results of all partner marketing campaigns. 📍Traveling in-region to meet with strategic partners and participate in local ecosystem events with our partners. Given the local marketing focus, you will hopefully grow into a local influencer evangelizing our partnerships and products in the LATAM region.
What you’ll bring to Circle:
đź“ŤExperience: 7+ years of relevant experience in any combination of the followin: Partner Marketing, Web3 Marketing, Consumer Finance or Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience with B2B or B2B2C financial services is a plus. đź“ŤRegional exposure and language: Exposure to doing business in LATAM and proficiency in Spanish and/or Portuguese. Fluency in both languages is a significant plus. đź“ŤExpertise: Deep knowledge of web3, blockchain, digital currency, fintech, and growth marketing. đź“ŤCampaign Prowess: Proven experience with campaign management and execution, including developing marketing collateral from the ground up. đź“ŤSelf-Starter: Highly independent and motivated to dive deep into the tech and learn. đź“ŤStructure Builder: Thrives in unstructured environments and builds structure in chaos. đź“ŤCollaboration: Experience with driving GTM execution alongside highly cross-functional teams. đź“ŤTech Savvy: Familiarity with Slack, Google Workspace, and MacOS.
