About the company
Echo Base is a private holding company pursuing special situation control investments in the digital assets space. Our global crypto team possesses deep experience in both the scaling of new ventures and the restructuring of complex assets with asymmetric risk profiles. Through lateral acquisitions, Echo Base seeks to leverage operational and technical synergies across our portfolio companies. We seek a highly motivated Senior Marketing Manager to join our dynamic team and report to the VP of Growth. This role is critical to driving user and revenue growth, focusing on acquisition, retention, and effective channel management.
Job Summary
Key Responsibilities
šDevelop and own growth initiatives such as referral programs, affiliate marketing, viral campaigns to be used in the product and various channels such as email, socials, community etc. šDevelop product-led growth strategies to improve product adoption šManage all growth programs and campaigns across multiple channels and product lines. šAdopt a data-driven approach to all experimentation šAligns all campaigns and program goals with companyās overall growth targets šCollaborates with other teams to ensure smooth execution. šReport success, failures and next steps of any initiative/campaign using a data-driven approach šMonitors and optimizes programs for better performance šResponsible for ideating and creating the strategy for growth programs šHypothesize about potential campaigns and growth strategies, run experiments, and test different tactics to find what works best. šOversee the planning, development, and rollout of growth programs ensuring that milestones are met and teams are aligned.
Experience required:
šBachelor's Degree in Marketing, Business, Communications, Economics, or a related field (often required). š3-5 years of experience in running campaigns across different channels (paid search, social media, email marketing, etc.). šProven success in building and scaling referral programs, affiliate marketing programs, or other customer-driven growth initiatives. šGood understanding and experience of other marketing/growth functions as well as other marketing channels šExperience in the web3/blockchain space is preferred
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.
