Responsibilities

📍Develop and execute go-to-market strategies for our blockchain products and services. 📍Conduct market research and competitive analysis to identify opportunities and key differentiators. 📍Collaborate with product teams to define roadmaps, prioritize features, and gather customer insights. 📍Create compelling product messaging and content to communicate the value and benefits of our offerings. 📍Manage product launch plans and coordinate cross-functional efforts to ensure successful launches and ongoing growth. 📍Enable and train sales teams on product messaging, value propositions, and competitive differentiation. 📍Analyze product performance metrics and customer feedback to optimize positioning and inform future strategies.

Must Haves

📍7+ years of product marketing experience, with at least 3 years focused on marketing blockchain or cryptocurrency products. 📍Proven track record of developing and executing successful go-to-market strategies for blockchain or cryptocurrency products, driving adoption, growth, and revenue. 📍Deep understanding of the blockchain and cryptocurrency market landscape, including key players, technologies, trends, and customer needs and pain points. 📍Exceptional communication and storytelling skills, with the ability to create compelling product messaging and content that resonates with target audiences. 📍Strong analytical skills, with the ability to gather and analyze market research, customer insights, and product performance data to inform strategic decision-making. 📍Excellent collaboration and leadership skills, with the ability to work effectively with cross-functional teams and drive alignment and execution across the organization. 📍Bachelor's degree in marketing, business, or a related field. MBA or relevant advanced degree is a plus.