What You’ll Do:

📍Lead the go-to-market (GTM) strategy for Halborn’s upcoming cybersecurity training platform, with a focus on B2B and B2E markets. 📍Collaborate with technical teams to understand complex DLT and cybersecurity topics, turning them into digestible, engaging marketing content. 📍Develop and execute product launch strategies, ensuring the training platform is effectively positioned in target markets. 📍Create targeted campaigns that nurture leads through the marketing funnel, from awareness to conversion, leveraging multiple channels such as webinars, white papers, and email marketing. 📍Design product-centric content, including educational materials, case studies, demo videos, and thought leadership pieces to drive platform adoption. 📍Coordinate with stakeholders across marketing, sales, and product teams to streamline communication, ensure alignment, and deliver integrated marketing campaigns. 📍Track and report on the effectiveness of marketing initiatives using data-driven insights from Salesforce MCAE (fka Pardot), Google Analytics, and other marketing platforms. 📍Propose and implement marketing automation tools to improve process efficiency and user experience. 📍Plan, manage, and execute marketing events, including virtual workshops, webinars, and live product demos, to promote the training platform.

Qualifications:

📍4+ years of experience in product marketing, preferably in the tech or cybersecurity sectors. 📍Demonstrated experience managing the entire product marketing lifecycle, from ideation and strategy to execution and reporting. 📍Strong understanding of DLT, cybersecurity, and technical concepts, with a proven ability to translate them into marketable content. 📍Proven success in rolling out B2B/B2E products, with an emphasis on education or SaaS platforms. 📍Excellent project management skills, with the ability to manage timelines, stakeholders, and multiple initiatives simultaneously. 📍Highly proficient in data analysis, using metrics to measure campaign success and make informed decisions.