About the company
At Centrifuge, we're pioneering the future of finance by bringing real-world assets onchain. Founded in 2017, we’ve played a major role in shaping the real-world asset industry as we know it today. Centrifuge minted MakerDAO’s first real-world asset, launched the RWA Market with Aave and brought the first credit fund’s operations onchain with BlockTower. And that’s just the beginning. We’re on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved. Centrifuge has the industry’s highest TVL, is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards.
Job Summary
Responsibilities
📍Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging. 📍Work closely with the product team to understand and communicate product features and benefits effectively to the target audience. 📍Create and manage product launch plans, including coordinating cross-functional teams to ensure successful execution. 📍Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space. 📍Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients. 📍Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.
Qualifications
📍Deep understanding of the DeFi space and tokenization trends. 📍Experience simplifying complex topics into easier understand concepts. 📍Strong writing and editing abilities with a knack for creating engaging and persuasive content. 📍Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement. 📍Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment. 📍Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.