About the company
Blockchain.com (formerly Blockchain.info) is a cryptocurrency financial services company. The company began as the first Bitcoin blockchain explorer in 2011 and later created a cryptocurrency wallet that accounted for 28% of bitcoin transactions between 2012 and 2020. It also operates a cryptocurrency exchange and provides institutional markets lending business and data, charts, and analytics.
Job Summary
WHAT YOU WILL DO
📍Take Blockchain.com’s performance marketing efforts from 1 to 100. 📍We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead 📍Manage campaign budgets effectively and optimize spend for maximum ROI 📍Work with our Marketing Analysts to conduct thorough keyword research 📍Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team 📍Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization A/B test different ad variations and landing pages to optimize campaign performance 📍Generate reports to track campaign progress and communicate results
WHAT YOU WILL NEED
📍2-3 years of experience in performance marketing, either agency or client-side 📍Strong understanding of digital marketing channels (SEM, paid social, display advertising etc) 📍Proven ability to manage and optimize paid advertising campaigns 📍Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer) 📍A business mindset, you’re focused on ROAS and CAC 📍Passion for crypto (preferred)
