About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍Lead paid search strategy, development, and execution to scale Kraken's growth globally 📍Manage and optimize paid search campaigns to achieve CAC goals across each of our priority geos and customer segments 📍Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement. 📍Effectively manage a multi-million dollar performance marketing budget 📍Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search. 📍Collaborate with cross-functional teams, including design, data analytics, product, product marketing, to align on campaign goals and strategies. 📍Additional duties and responsibilities as assigned
Skills you should HODL
📍5+ years of hands-on experience in performance marketing, with a focus on paid search campaigns 📍Experience managing and optimizing paid search campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI. 📍Strong analytical skills with the ability to interpret data and make data-driven decisions. 📍Test and learn mindset with a passion for experimentation and proven track record of executing A/B tests. 📍Proficiency with advertising platforms including Google Ads, Bing Ads and Apple Search Ads.
