About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šLead paid search strategy, development, and execution to scale Kraken's growth globally šManage and optimize paid search campaigns to achieve CAC goals across each of our priority geos and customer segments šMonitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement. šEffectively manage a multi-million dollar performance marketing budget šDrive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search. šCollaborate with cross-functional teams, including design, data analytics, product, product marketing, to align on campaign goals and strategies. šAdditional duties and responsibilities as assigned
Skills you should HODL
š5+ years of hands-on experience in performance marketing, with a focus on paid search campaigns šExperience managing and optimizing paid search campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI. šStrong analytical skills with the ability to interpret data and make data-driven decisions. šTest and learn mindset with a passion for experimentation and proven track record of executing A/B tests. šProficiency with advertising platforms including Google Ads, Bing Ads and Apple Search Ads.
