The opportunity

📍Lead the strategy, development, and execution of Kraken's paid social campaigns aimed at user acquisition and growth 📍Optimise paid social campaigns to achieve CAC goals across each of our priority geos and customer segments 📍Monitor, analyse, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement 📍Effectively manage a multi-million dollar performance marketing budget for social media channels 📍Develop and test new creative strategies to consistently improve performance 📍Collaborate with cross-functional teams, including data analytics, product marketing, and creative teams, to align on campaign goals and strategies 📍Manage multiple work streams from concept through to execution and analysis 📍Stay up-to-date with new and emerging social media channels, ensuring Kraken's performance marketing efforts leverage the latest trends and opportunities 📍Build and maintain relationships with media agencies, creative agencies, and other external partners 📍Additional duties and responsibilities as assigned

Skills you should HODL

📍5+ years of related experience in performance marketing with a focus on paid social media campaigns 📍Experience managing and optimising paid social acquisition campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI 📍Strong analytical skills with the ability to interpret data and make data-driven decisions. 📍Test and learn mindset with a passion for experimentation 📍Proficiency with social media advertising platforms including Facebook Ads, Instagram Ads, X Ads, Reddit ads, Tiktok ads, and Snap ads 📍Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch. 📍Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau 📍Excellent project management skills with the ability to manage multiple projects simultaneously