What you will do:

📍Build and manage all English based customer journeys and content to enhance the user experience and stages of the player lifecycle. 📍Managing customer segmentation, targeting, and personalised efforts for effective communication. 📍Be responsible for researching and sourcing relevant content to communicate to our player base. 📍Collaborating with CRM Supervisor, colleagues and stakeholders to design and deliver outstanding customer journeys to enhance the user experience and stages of the player lifecycle. 📍Managing the day-to-day execution, testing, optimisation and reporting of best practice marketing campaigns across channels such as Email, SMS, Webpage Pop Up (3T mindset: Test, Track & Tweak). 📍Developing and implementing A/B testing to optimise campaign effectiveness. 📍Supporting and mentoring your more junior marketing colleagues! 📍Salary for this position is dependent on experience with a range from $90K - $100K + Super + Bonus

What you will bring:

📍2+ years in previous working experience in Marketing, with a focus on creating customer journeys and marketing strategies 📍A customer-centric mindset with a passion for enhancing customer experience vProficiency in marketing automation tools, CRM systems, and analytics platforms 📍Bachelors degree in Marketing/Communications or similar 📍Excellent communication skills, both written and verbal 📍Essential to have sports & gambling knowledge