Role:

📍Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, channel and sales-led for new acquisition and customer growth). 📍Provide analytics reports and dashboards in HubSpot and 3rd party BI tools 📍Orchestrate campaigns in HubSpot, including the set-up and back-end workflows needed to launch and measure marketing activities effectively. 📍Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights. 📍Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data. 📍Establish, maintain, and improve scalable processes across systems that ensure best practices for the marketing team to perform optimally in respective roles. 📍Hubspot automation 📍Database/contact management via HubSpot 📍Customer life cycle management 📍Sales process management

Requirements

What you need: 📍5+ years of marketing, operations or analytics experience in a B2B technology or services environment. 📍Deep understanding of HubSpot and how 3rd party integrations and APIs can help enable marketing automation. 📍Proficiency in marketing methodologies, such as automation, account-based marketing, campaign management, and lead nurturing. 📍Superior analytical and problem-solving skills. Comfort analysing and visualizing data in Excel, HubSpot, and BI tools. 📍A deep understanding of the customer journey. Experience with data augmentation, lead routing, and lead scoring is a plus. 📍Familiarity with a broad spectrum of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demandbase, and Google Analytics. 📍Comprehensive knowledge of HubSpot, including its integration with third-party tools and APIs to facilitate marketing automation.