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About the company
Wormhole Labs is a technology company that specializes in building products, tools, and reference implementations to expand the cross-chain ecosystem. Weāre committed to open-source development and laying down the paths for a connected decentralized world. We are an independent contributor to the Wormhole protocol - the industryās first interoperability protocol. Since launch, it has supported hundreds of projects across 30+ networks, facilitated the transfer of over $30+ billion in value, and has processed close to a billion messages. Wormholeās technology has been adopted by industry-leading companies like Uniswap, Synthetix, Lido, Pyth, Threshold, and many more. Join us at Wormhole Labs and help shape the future of interoperability.
Job Summary
The Responsibilities
šMarketing Strategy & Execution: šDevelop and execute integrated marketing strategies across digital, social, event, and community channels. šOwn the marketing roadmap, setting KPIs and translating business goals into measurable campaigns. šLaunch go-to-market (GTM) plans for new features, partnerships, and product updates šContent & Brand šOversee creation of high-quality content (blogs, newsletters, educational materials, landing pages, videos) aligned with multiple audiences. šStrengthen and grow the companyās brand identity within the Web3 space. šEnsure messaging is consistent across all touchpoints and tailored to various crypto communities. šGrowth & Analytics šManage user acquisition funnels, optimize campaigns based on performance metrics, and run A/B tests across platforms. šTrack and report on campaign effectiveness, user behavior, and ROI with data-driven insights. šCollaborate with product and growth teams to improve conversion, retention, and engagement. šPartnerships & Ecosystem šSupport co-marketing efforts with protocols, L1s/L2s, wallets, validators, and ecosystem collaborators. šCoordinate with cross-functional teams to strengthen grassroots engagement. šMonitor crypto trends and conversations to identify real-time marketing opportunities.
Ideal candidate:
š3 - 5 years of relevant experience in areas like Partner Marketing, Ecosystem Development, Web3 Marketing, Consumer Finance/Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience in B2B or B2B2C financial services is preferred. šA track record of successful marketing initiatives that have delivered significant business impact. šProven experience in working with diverse, cross-functional teams to drive go-to-market strategies and execute plans effectively, fostering strong partnerships to achieve shared objectives šDeep understanding of the Web3 ecosystem, blockchain technology, digital currencies, fintech, and successful marketing strategies. šUnderstanding of SEO, paid ads, and growth loops.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.
