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Marketing Manager
at Upshot
6 months ago | 540 views | 13 applications

Marketing Manager


About the company

Upshot’s mission is, and always has been, to enable the creation of efficient financial markets for anything. To realize this, we’re developing the Upshot Machine Intelligence Network, a network designed to crowdsource financial alpha produced by machine learning models and powered by our new Proof of Alpha scoring mechanism. We believe building at the intersection of crypto and AI is the best way to achieve our mission and usher in a new era of efficient financial markets. As crypto-natives and ML experts with experience across leading Web3 projects, large finance companies, and large tech companies, our team combines deep blockchain knowledge with world-class technical capabilities. We’re backed by top crypto venture funds and angel investors who share our vision for the future of digital ownership. At Upshot, we nurture our people just as much as our products, providing an environment where top talent can thrive at the intersection of crypto and AI. Together, we’re building the infrastructure to enable financial markets for anything. Join us as we shape the next frontier.

Job Summary


📍Lead Marketing Initiatives: Oversee the planning, development, and execution of all marketing campaigns, ensuring alignment with the company's vision and goals. Manage digital marketing, social media, and branding efforts, guiding and directing the existing content manager to create compelling and impactful content. Collaborate with 📍PR firms to support marketing functions and enhance Upshot's media presence. Embrace the opportunity to expand the community team, fostering growth and engagement within Upshot's community and ensuring a vibrant and active Upshot community presence 📍Data-Driven Decision Making: Utilize data analytics and market insights to make informed decisions, optimize marketing campaigns, and enhance the overall customer experience. Implement key performance indicators (KPIs) to measure the effectiveness of growth initiatives. 📍Team Leadership and Development: Build and mentor a high-performing team of marketing professionals. Provide guidance, support, and training to nurture talent and foster a collaborative and innovative work environment 📍Collaboration and Partnership: Collaborate effectively with cross-functional teams, including product development, engineering, and customer support, to align growth initiatives with product enhancements and customer feedback. Cultivate strategic partnerships to enhance Upshot's ecosystem


📍Proven experience 3+ years in leading marketing teams in the Web3 / AI space 📍Deep understanding of the crypto, DeFi, blockchain ecosystem and AI with a passion for emerging technologies 📍Strong track record of developing and executing successful growth strategies, driving user acquisition, and achieving revenue targets 📍Exceptional leadership skills with the ability to inspire and motivate teams, fostering a culture of innovation and collaboration 📍Excellent analytical, communication, and negotiation skills 📍Ability to thrive in a fast-paced, dynamic startup environment and adapt to evolving market trends and technologies

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