About the company
Worldcoin is building the world's largest identity and financial network to serve as a public utility, giving ownership to everyone. We aim to create universal access to the global economy regardless of country or background, accelerating the transition to an economic future that welcomes and benefits every person on the planet.
Job Summary
In this role you’ll be responsible for
📍Driving awareness and positive brand sentiment that inspires app downloads and reservation sign-ups 📍Creating, developing, and implementing comprehensive marketing roadmap which capture locally important insights, tangible go-to-market strategies, including all relevant platforms 📍Partnering with Market Managers and cross functional stakeholders to drive the development, execution and continuous improvement of Worldcoin’s post expansion strategy 📍Connecting global & local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies 📍Organizing and managing community events - shape the local voice of the project!, working closely with Community Specialists 📍Maintaining the Worldcoin creative standard and strategic integrity in every execution.
About You:
📍5+ years of relevant experience in marketing / creative strategy, strategic consulting, business development, corporate strategy or related fields- ideally in a fast-growing tech space or/and fashion/high-end consumer brands. 📍You’re a go-getter; someone creative and eager to innovate, to test,fail, learn and evolve. 📍You navigate through complexity to achieve results. You pull together diverse individuals with different interests to drive critical processes 📍You have a solid track record of achievement - e.g. worked in a top tier company/startup, have quickly assumed responsibilities or impacted results 📍You are fully fluent in Spanish and English. 📍You show a strong understanding of local culture, communities, and the best ways to reach them.