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Coins.ph
Marketing Manager
5 months ago | 429 views | 3 applications

Marketing Manager

Full-time
Bangkok

About the company

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Job Summary

What you will do

📍Ideates, strategizes, plans and executes marketing campaigns and initiatives to drive user acquisition, adoption and increase CLTV of Coins users 📍Manages social media, CRM, paid ads and community channels 📍Conceptualizes and executes promos to grow user base and drive CLTV 📍Measure and report on the performance of marketing campaigns, gain insight and assess against goals 📍Recommends optimization strategies to improve performance 📍Analyzes customer behavior, user sentiments and competitor campaigns to inform marketing strategies 📍Drives public relations initiatives to grow awareness and share of voice of Coins 📍Liaises with compliance team to ensure that campaigns are align with SEC requirements

What we required from you

📍Proven success in developing marketing plans and campaigns 📍Experience with the relevant marketing channels and tools (digital, social media, and CRM among others) 📍Excellent written and verbal communication skills in Thai and English 📍Strong project management, multitasking, and decision-making skills 📍Metrics-driven marketing mind with eye for creativity 📍Knowledgeable in fintech, web3 and cryptocurrency

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