About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you will do
📍Ideates, strategizes, plans and executes marketing campaigns and initiatives to drive user acquisition, adoption and increase CLTV of Coins users 📍Manages social media, CRM, paid ads and community channels 📍Conceptualizes and executes promos to grow user base and drive CLTV 📍Measure and report on the performance of marketing campaigns, gain insight and assess against goals 📍Recommends optimization strategies to improve performance 📍Analyzes customer behavior, user sentiments and competitor campaigns to inform marketing strategies 📍Drives public relations initiatives to grow awareness and share of voice of Coins 📍Liaises with compliance team to ensure that campaigns are align with SEC requirements
What we required from you
📍Proven success in developing marketing plans and campaigns 📍Experience with the relevant marketing channels and tools (digital, social media, and CRM among others) 📍Excellent written and verbal communication skills in Thai and English 📍Strong project management, multitasking, and decision-making skills 📍Metrics-driven marketing mind with eye for creativity 📍Knowledgeable in fintech, web3 and cryptocurrency
