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2UP
Marketing Lead
at 2UP
about 1 month ago | 142 views | 9 applications

Marketing Lead

Full-time
Start-up
Remote

About the company

2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.

Job Summary

What You’ll Do:

📍Marketing Strategy: Develop and implement a cohesive marketing strategy tailored to our audience and business objectives. 📍Team Leadership: Build, Lead, inspire, and motivate a dedicated team of marketers, cultivating a dynamic and results-driven environment. 📍Brand Development: Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience. 📍Campaign Management: Design, execute, and oversee innovative marketing campaigns that resonate with our audience. 📍Performance Analysis: Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.

Job Requirements:

📍Experience: 5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience. 📍Affiliates: Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites. 📍Influencers: Experience in bringing and working with valuable influencers and livestreamers that can push business. 📍Creative and Strategic: You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life. 📍Leadership Excellence: Capable of building and guiding a high-performing team. 📍 Communicator: Able to craft compelling marketing messages and provide clear direction to your team. 📍Adaptable and Agile: Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift. 📍Passionate: If you love what you do then you’ll never work a day in your life, but we will still pay you competitively!

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