About the company
Easygo is the Australian powerhouse behind some of the world’s fastest growing online brands including Kick and Stake At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.
Job Summary
What you will do:
📍Coordinate all Indian-Market based communication and content to enhance the user experience and stages of the player lifecycle. Focusing on retention marketing. 📍Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate. 📍Enhance player lifetime value, reduce churn and implement relevant CRM strategy in the Chinese market. 📍 Collaborate with the content and marketing teams. 📍 Work closely with the acquisition team to maximise the growth of campaigns in the Chinese market, as well as the company vision to launch into this new market. 📍 Be responsible for researching and sourcing relevant content to communicate with our player base. 📍 Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.
What you will bring:
📍Retention marketing knowledge. 📍 Passionate team player with the ability to work with colleagues across departments. 📍 An eye for detail, enhancing the experience of customers through top-line communication. 📍 Fluent English and Hindi both written and spoken 📍You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns. 📍Detail-oriented and well organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in. 📍 You can manage complexity and to progress with several tasks at a time.
