What you’ll do

📍Report to the Country Manager and manage marketing teams 📍Establish the marketing team structure and lead the team to achieve goals and project milestones 📍 Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target 📍 Develop a go-to-market plan for potential new markets 📍 Develop a retention marketing strategy and plan to increase repeat customers 📍 Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events 📍Develop digital marketing strategy including SEO / SEM, database, and social media. 📍 Evaluate the effectiveness of each channel and optimize the results. 📍Conduct market research and identify trends and insights into new technology and market 📍Collaborate with agencies and other vendor partners 📍 Utilize CRM system to evaluate customers’ data and evaluate current and potential customers' activities. 📍Research and analyze market trends, adjust business strategy to adapt 📍 Marketing forecasting and budgets, setting and achieving targets

Requirements:

📍Bachelor’s degree or above in Marketing, PR, Communication 📍 Minimum 5 – 10 years of experience in the finance industry 📍Experience gained from the CFD FX industry would be an advantage 📍In-depth knowledge of FX industry, market trends, and customer behaviour 📍Excellent analytical and problem-solving skills, with the ability to make data-driven decisions. 📍 Strong analytical skills and detail-minded 📍 Excellent communication & interpersonal skills