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Robinhood
Lifecycle Marketing Manager crypto
3 months ago | 276 views | 6 applications

Lifecycle Marketing Manager crypto

Full-time
New York
Per year
$136,000 To $160,000

About the company

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Job Summary

What you’ll do

📍Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement. 📍Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys 📍Use customer segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences 📍Generate hypotheses driven by data to improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise 📍Drive the creative development & iteration pipeline applying learnings from your A/B

What you bring

📍5+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field 📍Analytical mindset and experience with related tools/concepts: Excel, A/B testing, relational databases 📍Results oriented approach - with the humility, drive, and creativity to get it done 📍Experience with crypto or blockchain technology 📍Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing 📍Familiarity with SQL and / or HTML a plus

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