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Ava Labs
Lead or Director, Growth Marketing (Policy)
over 1 year ago | 714 views | 2 applications

Lead or Director, Growth Marketing (Policy)

Full-time
New York, Remote
Per year
$153,200 To $216,000

About the company

Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build and use open, permissionless networks. Ava Labs is redefining the way people create value with Web3.

Job Summary

Applicant Privacy Notice: Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

Ava Labs is looking for a Policy Growth Marketing Director that will help drive growth, awareness, and engagement with the legal team's efforts in all aspects of policy advocacy. The position also entails leading marketing Owl Explains, a practical resource for policymakers and influencers to understand the fundamentals of blockchain and web3.

What You Will Do: • Develop an integrated marketing plan for the Policy and Legal team's initiatives, including Owl Explains. • Creation and distribution of content from the Policy and Legal teams, measured by site traffic, social growth, and content engagement. • Set and execute against growth targets for the Policy and Legal growth vertical, including social growth, content creation, awareness, and engagement metrics. • Grow the policy team's platforms (Owl Explains website, social, and other channels) and be a conduit for the policy and legal teams' perspectives on the broader public stage. • Oversee Policy marketing P/L and report on financial impact/outcomes of spend allocation. • Define growth goals and KPIs. • Establish team processes as a hands on leader, strategist and individual contributor. • Collaborate with departmental leadership and cross functional stakeholders. • Set direction for what type of messaging will/should be used in various channels.

What You Will Bring: • 8+ years of technical marketing or product marketing with a focus on policy and legal team initiatives. • Prior experience working in high growth startups or rapidly developing industries. • Track record of success in a marketing leadership role focused on a highly technical audience. • Ability to create an integrated marketing plan for your vertical and execute with cross functional leadership teams. • Proven ability to drive growth via technical influencers, technical content marketing, and community building. • Project management and the ability to lead through influence, not authority.

Base Salary Range: $153,200 - $216,000

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

WHY AVA LABS? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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