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Lead Marketing Operations Professional, Brand Planning GC
at Nike
9 months ago | 844 views | 2 applications

Lead Marketing Operations Professional, Brand Planning GC


About the company

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Job Summary

The ideal candidate for this position should embody the following skills.

📍Strategic Mindset: Innovative problem-solving ability. 📍Functional Acumen: Deep skills in Brand Management and Marketing Strategy, plus general skills across consumer insights, finance, and data analytics. 📍Communication: Effective Storyteller, and stakeholder management. 📍Partnership: Mastery in driving collaboration and integration 📍Influence: Confidence in shaping and supporting leadership agendas 📍Process Rigor: Ability to drive work to impact (end-to-end)


📍In this role, you will be responsible for helping to define and align on our priorities across the brand in partnership with the Marketing Leadership Team and other critical functions across the enterprise, as well as an invaluable strategic partner to the Women’s Brand Team in driving effectiveness and growth that reflects the enterprises overarching strategy. 📍You will drive key primary areas of focus. 📍Driving the Offense: At the core of this role, is working closely with the Women’s Brand Team as their strategic partner on driving effective strategy, ensuring the landing of the brand’s long-term strategy across the seasons. When leading seasonal marketing work, you will be responsible for a) shaping and driving cross functional/ cross construct alignment (Men’s, Women’s and Kids) for the priorities of each season and b) ensuring clear decisions are landed across key moments in our enterprise planning process to enable our priorities to be resourced and implemented. 📍Creating the Future: This role is also responsible for shaping the future vision of the GC Marketing offense, you will be a strategic partner to the Women’s brand marketing team, to ensure the landing of the Business’ Marketing Offense Plans in the market – with effectiveness and ultimately growth.


📍In your day-to-day work, you will be expected to work very closely with the Women’s Brand Team as well as the Global Women’s Brand Planning team to ensure the latest in terms of global strategy as well as Geo Needs to enable the most effective and efficient strategic planning for Nike Women’s in China. As Seasonal lead, you will work with senior and peer level internal partners to cultivate collaboration, strategic alignment, and integrated planning across all functions.


📍6+ years of relevant experience in marketing / creative strategy, strategic consulting, business development, corporate strategy or related fields. 📍Proven ability to shape with consumer insights and industry trends into actionable strategies. 📍Proven ability to manage complex projects and drive alignment across matrixes of teams. 📍Proven success to pull together diverse individuals with different goals and facilitate productive discussions, to drive critical processes and management routines. 📍Mastery of business communication tools and verbal/ written communication to promote conceptual understanding and mobilize change through storytelling. 📍Strategic enterprise thinking with experience supporting senior/ executive leaders. 📍Bachelor’s degree or equivalent experience

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