Key accountabilities

📍Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels 📍Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, and other content forms that best utilize the technology available on any given social media/digital platform 📍Work collaboratively with the Marketing Director to execute on Go To Marketing strategies and constantly innovate and improve our ways of working 📍Plan and manage campaign executions, on time, on budget, to scope 📍Manage the social and community teams 📍Negotiate deals with Influencers/KOLs to drive engagement and revenue with/for our projects and create a clear pipeline of deliverables and how we measure success.

Requirements

📍5+ years experience in social media marketing and creative development 📍Experience driving traffic and conversions with Web3 KOLs, ideally with an existing contact base we can leverage for our projects 📍3+ years of management experience 📍A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers 📍Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques 📍Proven experience of creating engaging crypto content for web 3 communities 📍Experience working with designers 📍The ability to work well under pressure in order to meet deadlines 📍Skills in data analysis and interpreting statistics 📍Proven experience in the blockchain or crypto industry