About the company
Reserve is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. Our approach is to bundle stocks, bonds, gold, real estate and more into an index, and use that as money. Imagine buying a bag of groceries and paying with a tiny slice of all the world’s assets! But we aren’t building that currency directly; we built the Reserve protocol, which lets anyone create a token backed 1:1 by a collection of other tokens in a few minutes, without writing any code. Deciding what you want to back your RToken with is the hard part. Figuring it out can be worth it, however, since you can turn a profit by creating, governing and promoting RTokens. Until all real world assets (RWAs) are tokenized – which we hope will happen but has many regulatory hurdles standing in the way – the protocol is best used for rolling DeFi assets together to create yield-bearing USD stablecoins and other composite assets. As more assets are tokenized, we envision many competing asset-backed currencies, with some actually being used as money. If the world really likes asset-backed currency, perhaps it could replace the fiat standard. So far the protocol has been implemented in Solidity and deployed on layer 1 Ethereum and the Base L2. You can learn all about it on this website!
Job Summary
Key Responsibilities
📍Kick Off Creative Campaigns: Dream up and launch off-the-wall marketing campaigns that get the crypto world talking. Test growth hacks, go viral, and never settle for the same old playbook. 📍Own the Whole Funnel: From the first time someone hears about us to the moment they become a die-hard fan, you'll make sure every part of the journey is smooth, clever, and sets us apart. This will be especially important with the upcoming launch of the Reserve Index Protocol. 📍Team Up with Everyone: Work side-by-side with Growth, Creative, Community, and Product folks to turn big ideas into reality. You'll rally the troops and move fast. 📍Iterate Like Crazy: Try something, learn fast, and try something else. 📍Keep the hits and ditch the misses—just keep moving. 📍Shape the Strategy: Bring your own strategic perspective to the table. Help us refine our brand, spot emerging trends, and stay ahead of the curve.
Qualifications
📍Experience (3-5 Years): You've got a few years under your belt in marketing, growth, or a related role, ideally in crypto, DeFi, or a similarly cutting-edge space. 📍Track Record of Creativity: Show us you've pulled off some killer marketing stunts. Whether it's a growth hack, a guerrilla campaign, or a completely fresh idea that really made waves, we want to hear about it. 📍Crypto Know-How: You get the different corners of the crypto world—DeFi, meme coins, DeSci, etc.—and understand how users think and behave here. Not from crypto? Convince us that your background is just as exciting and relevant. 📍Entrepreneurial Spirit: You're a self-starter who thinks big and acts quickly. You spot opportunities, work with limited structure, and bring ideas to life. 📍High-Energy, Always On: We need someone who moves fast and gets stuff done. Less talking, more doing.
