What You’ll Be Doing:

📍Marketing Leadership & Strategy (15%) 📍Lead resource planning, budgeting, and team management for the marketing department, ensuring that initiatives align with Oasis’ strategic goals. 📍Product Positioning & Messaging (20%) 📍Own the product messaging, clearly articulating value propositions for different customer segments and personas. You will lead product launches and develop go-to-market (GTM) strategies to increase product awareness and usage. 📍Branding & Communications (20%) 📍Craft and implement a consistent communications strategy across all touchpoints, ensuring a unified voice across diverse audiences. Manage the communications circle to deliver high-quality, impactful campaigns. 📍Content Creation & SEO (20%) 📍Collaborate on content strategies to drive inbound marketing campaigns, using a data-driven SEO/GEO strategy. Help create and execute a content strategy for international markets, with a focus on both anglophone and Asian regions. 📍PR & Media Relations (10%) 📍Foster relationships with key journalists in the blockchain, DeFi, privacy, gaming, DAO governance, and AI industries. Oversee the creation of op-eds and collaborate with PR agencies to boost Oasis’ visibility across tier 1 and 2 publications. 📍Community & Growth Collaboration (10%) 📍Work alongside the Growth and Community teams to ensure marketing campaigns are well aligned with community initiatives. Use data-driven insights to optimize engagement. 📍Cross-functional Collaboration (10%) 📍Partner with the Engineering, BD, and Operations teams to gather user feedback, refine messaging, and enhance adoption across Oasis products. 📍Team Development & Experimentation (5%) 📍Lead initiatives on workflow optimization, fostering an AI-first marketing culture. Continuously experiment with new approaches to improve team productivity and marketing effectiveness.

What We’re Looking For:

📍Proven experience in marketing leadership, with a strong track record in product marketing and branding. 📍Experience launching products in web3 or blockchain as a product marketer. 📍Deep understanding of blockchain technologies, with experience in DeFi, privacy, and Web3 ecosystems. 📍Expertise in team management, resource allocation, and budget planning. 📍Strong proficiency in social media strategy, content creation, and PR. 📍Exceptional communication skills, with the ability to influence both internal teams and external stakeholders. 📍Data-driven mindset, with experience in SEO, inbound marketing, and customer acquisition. 📍A passion for the blockchain ecosystem, with an eagerness to stay updated on industry trends. 📍Experience in a high-growth startup environment is a plus.

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