About the company
We build interconnected user experiences in the metaverse that meaningfully extend the potential of our lives, providing new opportunities for economic, social and cultural change. These fulfilling online experiences thread through our daily lives, enriching multiplayer games, live interactive events, entertainment and social spaces. As companies and individuals around the world move to create, experiment with and participate in increasingly sophisticated immersive experiences, Improbable can be your trusted partner. Drawing on more than a decade of experience, we can provide the necessary infrastructure, technology, people, expertise and insight to help you realise your ambitions, whatever your needs.
Job Summary
Key Responsibilities:
šTechnical Skill Set - Lead Marketing Analyst šOn-Chain Data Analysis: Advanced SQL for querying L1 data and experience with indexers and subgraphs to track real-time protocol events. šMarketing Attribution: Expertise in GTM (Server-Side) and GA4 to bridge off-chain social/KOL clicks to on-chain conversion and deposit data. šAnalytics & Visualization: Proficiency in the likes of Tableau, Power BI, Looker to build real-time "War Rooms" and performance dashboards for KOL venue owners. šAI & Social Intelligence: Skilled in Kaito (Smart Followers) and sentiment analysis with the ability to build Agentic AI tools to colllect, order and analyse data across multiple channels, protocols and geos. šData Science & Forecasting: Python (Pandas/NumPy) or R for predictive modelling of slippage degradation, volume triggers, and efficiency.
Requirements
šYou make the complex useful - weāre looking for an inquisitive, excitable data owner - someone who likes uncovering secrets, opportunities and threats in the marketing numbers šWeb3 Analytics: 4+ years of experience in data analytics, specifically within DeFi or L1/L2 ecosystems. šMarketing Ops Proficiency: Familiarity with Headless CMS websites, Google Analytics, SEO tracking, and social sentiment tools (eg Kaito). šTechnical Breadth: Ability to query on-chain data (SQL) and translate complex Agentic AI settlement logs into digestible growth reports for the team. šMarket Knowledge: Deep understanding of prediction market mechanics (CLOB vs. AMM), oracle disputes, and the current KOL/Alpha landscape on Crypto-X. šAgility: Comfortable pivoting strategies (from organic to "Fuel Injection" contingency funds) based on real-time PMF signals.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.
