About the company
Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and play games created by other users. At Roblox, weāre building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. Weāre on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means youāll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Job Summary
You will:
šSupport the development of innovative marketing strategies to attract and engage users, while maintaining brand consistency. This involves app stores, paid channels, paid influencers, and more. šWork with internal and external creative agencies to create high-quality marketing assets, including video, digital, social media, and experiential content. šManage the day-to-day creative optimization analysis and performance read out across channels. šPartner closely with both cross-functional teams (growth marketing, marketing, creative studio, product, communications) and external agencies to ensure alignment and achieve shared goals. šStay ahead of the curve on emerging trends in design, technology, and youth culture, particularly within the platform and gaming space. šCollaborate with external/internal agencies and vendors as needed to execute creative projects. šWork with team members to find opportunities to optimize the creative operation process.
You have:
š5+ years of experience in a senior creative role with a strong background in the design and marketing space šGaming/Platform passion: A genuine passion for gaming and immersive experiences šExpertise in growth marketing or user acquisition with a focus on the user funnel. šStrong Portfolio: A compelling portfolio showcasing innovative and effective creative work. šStrong understanding of incrementality, coefficients, ARPU and user LTV.
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