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Crossmint
Head of Marketing NYC MIA
atĀ Crossmint
about 3 hours ago | 7 views | Be the first one to apply

Head of Marketing NYC MIA

Full-time
New York, North America
Per year
$122,000 To $150,000

About the company

Crossmint allows enterprises to build web3 use cases without requiring any blockchain experience or holding crypto, and making the blockchain invisible to end users. Crossmint powers over 30,000 companies and developers like Mastercard, Microsoft, Red Bull, Etihad Airways, Adidas, Diageo, and more.

Job Summary

About the Role

šŸ“As Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. Armed with an existing team, your focus areas will include: šŸ“Campaign management: Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. This person will be responsible for working closely with the team to develop the right messaging, tactics, and recurring campaigns. šŸ“Social media & channel growth: Running experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more. šŸ“Product marketing: partner closely with product, sales and other cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Products of focus will include wallets, stablecoin orchestration, and agentic finance.

About You

šŸ“You will bring proven marketing expertise and a passion for growth: šŸ“7+ years of total marketing experience across crypto and B2B SaaS. šŸ“Track record of building and scaling marketing programs from zero to one. šŸ“Deep understanding of stablecoins and major trends impacting crypto adoption. šŸ“Excellent storytelling and communication skills with English fluency. šŸ“A mindset for growth hacking and data-driven experiments.

If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.

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