About the company
Crossmint allows enterprises to build web3 use cases without requiring any blockchain experience or holding crypto, and making the blockchain invisible to end users. Crossmint powers over 30,000 companies and developers like Mastercard, Microsoft, Red Bull, Etihad Airways, Adidas, Diageo, and more.
Job Summary
About the Role
šAs Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. Armed with an existing team, your focus areas will include: šCampaign management: Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. This person will be responsible for working closely with the team to develop the right messaging, tactics, and recurring campaigns. šSocial media & channel growth: Running experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more. šProduct marketing: partner closely with product, sales and other cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Products of focus will include wallets, stablecoin orchestration, and agentic finance.
About You
šYou will bring proven marketing expertise and a passion for growth: š7+ years of total marketing experience across crypto and B2B SaaS. šTrack record of building and scaling marketing programs from zero to one. šDeep understanding of stablecoins and major trends impacting crypto adoption. šExcellent storytelling and communication skills with English fluency. šA mindset for growth hacking and data-driven experiments.
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