About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Resposubuluties
šConduct daily data analysis to understand user segments, behavior trends, and funnel performance. šMonitor cost, ROI, and other key growth metrics to ensure efficient budget allocation and campaign effectiveness. šAnalyze the end-to-end user journey to identify friction points and optimize user flows to increase conversion rates. šDevelop and implement creative growth strategies, including but not limited to voucher campaigns, task-based incentives, and other user engagement tactics. šCollaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives. šInitiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives. šContinuously track, report, and communicate growth performance and insights to stakeholders.
Requirements:
šProven experience in a growth-related role with strong data analysis skills and logical problem-solving ability. šProficiency in data tools and analytics platforms (e.g., SQL, Excel, BI tools). šDemonstrated ability to work independently as a self-starter, managing projects end-to-end from ideation to execution and review. šStrong understanding of user acquisition funnels, conversion optimization, and ROI analysis. šCreative mindset with experience designing and executing growth strategies such as voucher programs, task incentives, or similar campaigns. šExcellent communication and collaboration skills to work effectively across multiple teams. šPassion for the crypto industry is a plus.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.



