About the company
Offchain Labs is a New York-based company building Arbitrum, a suite of scaling solutions for Ethereum. Arbitrum One and Nova are powered by Nitro, our proprietary technology stack. Nitroās next-generation rollup architecture provides 7x more throughput than Ethereum and lower fees without sacrificing any security. Prysm is an official Ethereum proof-of-stake client written in Go. Both individuals and institutions can use Prysm to participate in Ethereum's decentralized economy by running a node and earn rewards by running a validator to help secure the Ethereum blockchain. Upcoming Stylus will enable users to deploy programs written in popular programming languages like Rust, C, C++, and more, side-by-side with existing Solidity dApps on the same Arbitrum blockchain.
Job Summary
What you'll do:
šDevelop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers. šIdentify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications. šStay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics. šContent Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products. šCommunity & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections. šCross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.
Who you are:
šBachelor's degree in marketing, business, or a related field. š5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space. šDeep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities. šStrong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem. šExcellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders. šCreative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.
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