Responsibilities

📍Lead offline acquisition strategy and in-market growth initiatives focused on driving app downloads, payments adoption, activation among individual customers and small merchants. 📍Identify and engage local vendors, retail partners, and distribution channels to expand point-of-contact opportunities and install apps for 📍Plan and execute growth campaigns, monitor core metrics like new user growth and retention. 📍Select, onboard, and manage third-party vendors, promoters, and channel partners in each assigned country or region. 📍Build scalable playbooks and SOPs for consistent vendor performance and execution quality. 📍Monitor and analyze field performance metrics, using data to inform actions and optimize acquisition spend and channel mix. 📍Use user behavior and cohort analysis to refine field strategy and maximize ROI. 📍Partner with local leadership and global teams to localize messaging and pricing strategies.

Requirements

📍Bachelor’s degree in Business, Marketing, Operations, or a related field. 📍5+ years relevant experience in field marketing, sales operations, channel management, or user acquisition roles - ideally in tech platforms, payments, or marketplace growth. 📍Strong analytical skills with experience in performance tracking, data analysis, and reporting. 📍Proven experience coordinating and managing third-party vendors / field teams. 📍Comfortable working in ambiguous, fast-moving environments with cross-regional coordination. 📍Business fluency in English

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