Key Responsibilities

📍Design and maintain a seamless data flow from user interaction to our downstream tools (Mixpanel, GA4, AppsFlyer) using Segment. 📍Manage and version-control the analytics infrastructure using Terraform, ensuring all tracking plans and integrations are handled via code rather than manual UI tweaks. 📍Act as the "Translator" between Marketing and Engineering, converting high-level business questions into precise technical tracking requirements. 📍Proactively monitor and audit the data pipeline to prevent "polluted" dashboards, ensuring that every event fired is accurate and meaningful. 📍Maintain the organizational "Source of Truth" for data schemas, ensuring code is always backed by clear, accessible documentation. 📍Configure and troubleshoot complex mobile and web attribution pathways, including deep-linking and postbacks.

Qualifications

📍Strong experience with JavaScript/TypeScript, specifically within Node.js and React environments for both server-side and client-side tracking. 📍Proven experience using Terraform to manage third-party integrations and cloud-based stacks. 📍Deep technical knowledge of Segment (Identify, Track, and Page calls) and its relationship with tools like Mixpanel and GA4. 📍A solid grasp of AppsFlyer (or similar tools) for handling deep-linking and cross-platform attribution. 📍Comfortable working with webhooks, REST APIs, and the "plumbing" that connects backends to third-party data ecosystems. 📍A high degree of analytical curiosity—you don’t just "fire" events; you understand how they influence a funnel or a report. 📍The ability to balance the needs of the data "producers" (Engineering) and the data "consumers" (Analytics).

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