Responsibilities:

📍SEO: 📍Conduct thorough keyword research to identify opportunities for content optimization and audience growth 📍Develop and implement internal link-building strategies to enhance site structure and user navigation 📍Execute external link-building initiatives to increase site authority and drive traffic. 📍Strategize on ranking for various keywords, tailoring approaches to different content types and user intents 📍Collaborate with the engineering team to improve site health score by addressing technical issues such as broken links, orphan pages, and page load speed optimizations 📍Lifecycle Marketing: 📍Design and execute email marketing campaigns for user intervention and retention, ensuring messages are targeted, engaging, and timely 📍Expand lifecycle marketing efforts to include push notifications, employing segmentation and personalization to maximize effectiveness 📍Innovate on methods for email collection to grow the database with highly engaged users 📍Analyze and report on the performance of SEO and lifecycle marketing activities, using insights to iterate and improve

Qualifications:

📍5+ years of proven experience in growth marketing, with a strong focus in SEO and lifecycle marketing strategies in a consumer-facing technology environment 📍Technical proficiency with SEO & Lifecycle tools (e.g., SEMrush, Ahrefs, Google Analytics, Onesignal, Mailchimp) 📍Ability to work cross-functionally with content, design, and engineering teams 📍Strong creative and analytical thinking skills, with the ability to ideate, execute, and measure the impact of campaigns 📍Decent communication skills with excellent project management skills. 📍Experience or deep interest in the NFT/web3 space is a plus. 📍Bachelor’s degree in Marketing, Business, or a related field.