About the company
BitMEX is the world’s leading cryptocurrency derivatives trading platform, which has pioneered cryptocurrency trading through relentless commitment to change, and continues to set benchmarks for innovation, liquidity, and security today. As the world's most advanced peer-to-peer crypto-products trading platform and API, BitMEX gives knowledge, confidence, and precision to hundreds of thousands of traders, transacting billions of USD a day. Join us, as we build a thriving cryptocurrency ecosystem through strategic investments in emerging cryptocurrency technology, and create the future of digital financial services.
Job Summary
Key Responsibilities:
đź“ŤOwn and manage multi-channel CRM campaigns (Email, Push Notifications, In-app Banners, etc.) to drive user acquisition, activation, and retention. đź“ŤConduct rigorous A/B testing on messaging, payouts, and campaign structures using SQL and BI tools to track performance and refine strategies. đź“ŤAnalyze post-campaign results against set KPI metrics to determine effectiveness, identify trends, and provide actionable insights for future initiatives. đź“ŤDesign and manage growth projects such as voucher programs, task-based incentives, and loyalty schemes to move users through the lifecycle stages. đź“ŤMonitor deliverability metrics and user behavior data to identify friction points in the user journey and implement quick, logical solutions to improve conversion. đź“ŤManage and optimize marketing budgets and strategic payouts, ensuring a high ROI and sustainable CAC (Customer Acquisition Cost). đź“ŤPartner with Product, Data, and Design teams to ensure marketing processes are streamlined and standardized across all touchpoints. đź“ŤEnsure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns. đź“ŤStay updated on emerging trends, competitor landscape, and growth hacking best practices within the crypto and digital marketing ecosystem.
Qualifications:
📍Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related relevant field. 📍At least 1 year of proven experience in Growth Marketing, CRM, or 📍Marketing Operations. Candidates with experience from trading companies/crypto exchanges are preferred. 📍Past experience with CRM tools such as HubSpot, Salesforce, or Optimove. 📍Hands-on experience with BI and analytics tools such as Tableau, Excel, Mixpanel, or Amplitude. 📍Familiar with SQL and advanced spreadsheet modeling for data-driven decision making. 📍Strong analytical skills with the ability to interpret complex data sets and perform ROI analysis. 📍Excellent written and verbal communication skills in English with ability to streamline cross-functional review and approval processes. 📍Ability to simplify complex data into actionable insights.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
