About the company
CoinTracker is on a mission to increase the world’s financial freedom and prosperity. By enabling seamless cryptocurrency portfolio tracking and accurate tax reporting, we empower people to better understand their crypto portfolio, comply with existing regulations, and make better financial decisions.
Job Summary
1-year outcomes
đź“ŤScalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC. đź“ŤAffiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers. đź“ŤSEO and organic experiments measurably increase traffic to priority surfaces. đź“ŤAttribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders. đź“ŤGrowth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification). đź“ŤClear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions.
You will
📍Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization. 📍Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis. 📍Partner on SEO improvements and lightweight content/organic experiments. 📍Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence. 📍Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
