Key Responsibilities

📍Develop product/brand positioning and messaging and see these through to the creation of relevant marketing materials to support product launches/updates and highlight their features and benefits. 📍Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness 📍Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns. 📍Expand and work closely with external partners like Kols/supplier/agencies 📍Ensure marketing materials produced by different parties are consistent with the campaign’s messaging. 📍Stay updated on emerging trends, competitor landscape, community feedback and best practices in exchange products, growth hacking and digital marketing

Qualifications

📍Web3/Blockchain Knowledge: Understanding of the web3 and blockchain space, including key players, trends, and technologies 📍1-3 years of experience in growth hacking in the web3 industry 📍In-depth knowledge of product/brand campaigns 📍Exceptional creativity and the ability to think outside the box to develop unique and effective growth strategies 📍Excellent written and verbal communication skills in both Chinese and English, with the ability to create compelling content and present ideas clearly 📍Ability to work collaboratively with cross-functional teams and contribute to a positive team culture 📍A passion for innovation, growth hacking, and staying ahead of industry trends 📍Bonus skills - Basic graphic design skills and a creative fun mindset

Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.