About the company
BitGo is the leader in digital asset financial services, providing institutional investors with liquidity, custody, and security solutions. Founded in 2013, BitGo pioneered the multi-signature wallet and is the first digital asset company to focus exclusively on serving institutional clients. Active in both centralized and decentralized finance, BitGo offers market leading trading, lending, and borrowing services through its prime brokerage services and acts as the custodian for WBTC, the leading global stablecoin for Bitcoin. In 2020, BitGo launched BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 600 coins and tokens. BitGo provides the security and operational backbone for more than 1500 institutional clients in 50 countries, including many regulated entities and the world’s top cryptocurrency exchanges and platforms. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners.
Job Summary
What you’ll do:
📍Own the end-to-end growth funnel, from acquisition and activation to engagement and retention. 📍Design and implement high-velocity A/B tests and experiments to optimize conversion rates and user behavior. 📍Develop onboarding and self-serve experiences that accelerate time-to-value for new users. 📍Grow product adoption across custody, trading, staking, lending, borrowing, minting/redeeming our stablecoin, and across platforms (web, mobile) 📍Work closely with Marketing to align demand generation with product-led growth strategies. 📍Build and refine referral programs, viral loops, and network effects to drive organic adoption. 📍Partner with our Partnerships teams to identify new distribution channels and integrations (e.g. build a marketplace)
Responsibilities:
📍Lead and motivate a team of PMs, engineers, and other cross-functional representatives in building growth initiatives across the company 📍Drive acquisition, activation, and retention strategies to grow BitGo’s user base and revenue 📍Optimize the onboarding experience to reduce time-to-value for new users across custody, trading, staking, lending, borrowing, and minting/redeeming our stablecoin (GoUSD) 📍Develop referral programs and network effects to drive organic and viral growth 📍Identify and execute cross-sell and upsell opportunities, increasing multi-product adoption 📍Collaborate with Engineering, Design, and Marketing to build frictionless, self-serve experiences 📍Work closely with data teams to analyze user behavior and develop actionable insights 📍Partner with our Partnerships team to expand distribution channels and integrations (e.g. marketplace)
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