Responsibilities:

📍Take full ownership of Francophone Africa regional marketing, from business strategy to marketing on-hands daily execution; 📍Develop and execute standard marketing initiatives that resonate with local culture and users; 📍Design and execute user growth campaigns across acquisition, activation, and retention; Build and strengthen community engagement, managing all social channels; 📍Organize and manage offline and online events (meetups, roadshows, collaborations); 📍Manage local marketing budgets, ensuring efficient allocation and ROI; 📍Deliver timely and clear reporting and accountability on campaign performance; 📍Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Requirements:

📍Minimum 5 years of relevant marketing experience (Web3, fintech, or agency background preferred); 📍Proven track record in campaign management, community building, or lifecycle marketing; 📍Bilingual English/French is required to be able to coordinate with overseas partners and stakeholders; 📍Strong analytical skills, with the ability to translate insights into actions; 📍Comfortable taking full ownership and operating with accountability; 📍Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.

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