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Circle
Ecosystem Marketing Director
at Circle
about 3 hours ago | 9 views | Be the first one to apply

Ecosystem Marketing Director

Full-time
San Francisco, North America

About the company

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is also the principal operator of USD Coin (USDC), which has become the fastest growing, regulated and fully reserved dollar digital currency. USDC now stands at more than 45 billion and has supported about $1.4 trillion in transactions over the past year.

Job Summary

What you’ll work on:

📍Define and evolve Arc’s ecosystem narrative, positioning Circle as the full-stack platform for the internet financial system 📍Build and execute full-funnel ecosystem marketing strategies that accelerate adoption across enterprises, fintechs, SMB platforms, and independent builders 📍Translate complex onchain and DeFi concepts into institutionally accessible messaging and engagement models 📍Identify and prioritize high-impact protocols, builders, and ecosystem opportunities in collaboration with BD and Developer Relations 📍Lead integrated launch strategies for Arc milestones, ecosystem programs, and major onchain initiatives 📍Partner with Developer Relations and Community to amplify grants, incentives, incubators, and adoption programs 📍Establish feedback loops with developers and protocol teams to inform product roadmap and GTM evolution 📍Represent Circle and Arc externally at conferences, panels, industry events, and in thought leadership content

What you’ll bring to Circle:

📍Requirements 📍10+ years of experience in ecosystem marketing, product marketing, growth, developer platforms, fintech, or blockchain infrastructure 📍Proven experience building or scaling a developer or platform ecosystem across multiple audience segments 📍Strong understanding of DeFi, onchain ecosystems, and blockchain primitives 📍Experience translating technical innovation into narratives that resonate with both institutional and crypto-native audiences 📍Demonstrated success driving full-funnel marketing strategy tied to measurable adoption and usage growth 📍Experience influencing product direction through ecosystem insight and cross-functional collaboration

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.

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