Responsibilities:

📍Own the GTM strategy for TON Wallet and Tonkeeper, including positioning, messaging, use cases, target segments and proof points for global audiences. 📍Design and execute marketing initiatives supporting key product and business goals 📍Drive user acquisition through owned channels and ecosystem partnerships. 📍Improve activation rates and optimize onboarding flows together with the Product team, increasing conversion to the first meaningful on-chain action. 📍Drive adoption of key wallet features such as swaps, staking, ecosystem integrations and Pro capabilities. 📍Manage and optimize owned communication channels including Telegram and X accounts, push notifications and in-app messaging. 📍Increase retention and repeat on-chain activity through lifecycle marketing, cohort analysis and user segmentation. 📍Own and analyze core growth funnel metrics (activation, retention, feature penetration, revenue per active wallet) and run structured growth experiments. 📍Translate complex Web3 concepts into clear narratives and educational messaging, especially around self-custody and wallet security. 📍Lead content planning supporting product launches, ecosystem updates and marketing campaigns. 📍Design on-chain campaigns and incentive-driven activation strategies that increase product usage and engagement. 📍Collaborate with BD, community and SMM teams to promote dApp integrations, partnerships and ecosystem initiatives, including influencer and ambassador programs.

Requirements:

📍Background in marketing or growth, with at least 3 years of experience working in Web3 / crypto. 📍Experience launching and scaling consumer products, fintech or Web3 platforms. 📍Deep understanding of crypto ecosystems, wallets and on-chain user behavior. 📍Experience working across multiple projects, products or growth initiatives. 📍Understanding of growth funnels, activation mechanics and lifecycle marketing. 📍Analytical mindset with ability to use data to form hypotheses and guide marketing decisions. 📍Comfortable working in fast-moving startup environments with evolving structures.

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