Responsibilities

📍Plan, enhance & build institutional Earn product features and benefits within the Binance Earn suite. 📍Research and develop new Institutional-level Earn & wealth management products, designed specifically for Institutional/HNW/VIP Clients. 📍Drive measurable institutional growth in TVL, client onboarding and revenue growth for Binance Earn products by combining product development, business development and go-to-market efforts. 📍Lead and collaborate closely with cross-functional teams such as Product, Marketing, Compliance, and Operations teams to deliver product initiatives and enhancements, ensure regulatory alignment, and deliver seamless client experiences. 📍Partner closely with the VIP team & Internal BD team to identify new business opportunities, align strategies, maximize client outreach and expand client base. 📍Work with the VIP team & Internal BD team to manage relationships with institutional clients, including family offices, asset managers, and high-net-worth entities, to understand their needs and present tailored Earn solutions. Identify market trends and customer pain points; provide actionable feedback to product teams to enhance Binance Earn offerings. 📍Lead institutional marketing campaigns, workshops, and webinars to educate clients on Earn products and yield strategies. 📍Develop and maintain a robust pipeline of qualified institutional leads and convert these into active users through strategic outreach and partnerships. 📍Negotiate commercial terms and agreements with institutional clients and strategic partners. 📍Monitor KPIs such as TVL Growth & client onboarding metrics, prepare reports, and track the impact of growth initiatives to continuously improve performance. 📍Stay updated on industry developments, competitor products, and regulatory landscape to proactively address risks and seize opportunities. 📍Be the DRP (Direct Responsible Person) or POC (Point of Contact) for institutional Earn growth initiatives and major institutional Earn partners.

Requirements

📍5+ years of relevant experience in institutional product development, business development, sales, product growth, or wealth management, preferably within crypto, fintech, or financial services. 📍Bachelor’s degree or higher in Business, Finance, Economics, or related fields. 📍Advanced degrees or certifications (e.g., MBA, CFA, CAIA) highly preferred. 📍Strong understanding of crypto products and solutions, with the ability to explain complex concepts clearly and confidently to sophisticated clients. 📍Proven track record managing relationships with UHNW individuals and family offices. 📍Bilingual proficiency in English and Mandarin is required to be able to coordinate with overseas partners and stakeholders.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.