You Will Own:

📍Release marketing and GTM execution: Drive the end-to-end strategy and execution for product launches, owning the cross-functional release marketing calendar and ensuring high-impact rollouts across channels, aligned with our evolving platform and AVS offerings. 📍Product narratives and positioning: Craft compelling, technically grounded narratives that differentiate EigenLayer in the market—translating complex concepts into clear value propositions tailored to developers, operators, partners, and the broader ecosystem. 📍Product growth: Continuously test, refine, and optimize the programs and assets that fuel product growth—from collateral and events to website and co-marketing—while leveraging competitive insights and ecosystem metrics to inform strategy.

What You Will Do:

📍Product positioning and strategy: 📍Define the long-term vision and strategy for EigenLayer in conjunction with General Managers and PMs based on a deep understanding of developer needs, market and user research and trends, competitive landscape, and Eigen Labs’’ business goals and strategy. 📍Define and communicate the value proposition of our core first party developer offerings as well as our rich ecosystem of third party AVSs. 📍Help steer product roadmap based on customer, market, and competitive insights; and own the public-facing roadmap. 📍Partner with Content, Comms and Creative teams to land product-centric value propositions and messaging on external channels

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