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Uniswap Labs
Director of Marketing
about 2 months ago | 216 views | 12 applications

Director of Marketing

Full-time
Remote
Per year
$88,000 To $150,000

About the company

The Uniswap Protocol is the largest decentralized trading and automated market making protocol (often called a DEX, “Decentralized Exchange”) on Ethereum. The Uniswap Labs team was a major contributor to the Uniswap Protocol and now focuses on building a suite of products to support the Uniswap ecosystem. Our team is one of the most impactful in crypto. We are based out of SoHo in New York City with the option to be partially or fully remote depending on the position.

Job Summary

What You'll Do

📍Develop and execute comprehensive marketing strategies, aligning them with the foundation's goals. 📍Lead the annual marketing planning process, setting KPIs, and ensuring consistent tracking and reporting. 📍Drive the creation and refresh of the design system, developing compelling campaigns to attract developers. 📍Oversee content creation across diverse platforms like YouTube, podcasts, social media, and live events. 📍Integrate data and analytics into marketing decisions, working closely with in-house and/or agency resources. 📍Build and manage a high-performing team, including recruiting and mentoring, while effectively collaborating with external partners and freelancers. 📍Coordinate with various department leaders to ensure cohesive marketing strategies. 📍Manage budgets and collaborate with operations and finance teams to maintain fiscal responsibility. 📍Build a strong data-driven and experimentation-oriented culture through storytelling with data. 📍Create a world-class brand that delivers ROI, drives word of mouth and permeates every interaction throughout the business. 📍Develop and maintain a thorough understanding of the customer and their behaviors

What You Bring to the Table

📍Proven experience in leading marketing and creative teams, particularly in developer tooling, open source software, or crypto. 📍Expertise in GTM campaign development, content marketing, email marketing, multichannel nurture strategies, media metrics, web analytics, and marketing automation. 📍Experience working with Developer marketing a strong plus 📍Strong leadership skills with a track record of building and mentoring teams. 📍Excellent communication, relationship-building, and presentation skills. 📍Deep customer empathy and a passion for solving customer’s needs 📍Ability to work cross-functionally and foster a collaborative environment. 📍A hands-on state of mind. 📍Passion for DeFi and a commitment to the Uniswap Foundation's mission.

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