About the company
Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.
Job Summary
Key Responsibilities:
📍Marketing Strategy & Vision: Develop and execute a comprehensive marketing strategy – spanning community, content, events, and partnerships – to drive Tayga’s network growth and user adoption. Align marketing initiatives with our business objectives and bold vision for decentralization. 📍Brand Narrative & Positioning: Craft and champion Tayga’s brand narrative and positioning, creating a clear, compelling story that resonates with users, partners, and the broader Web3 community. Elevate Tayga’s identity with a bold voice that stands out in the decentralized tech space. 📍Community Building: Lead community growth and engagement across Discord, Twitter (X), Telegram, and other platforms – building a vibrant community from the ground up. Nurture advocates and ambassadors who champion Tayga’s mission and expand our reach. Foster an environment of trust, engagement, and excitement among early adopters.
Key Requirements:
📍Experience: 10+ years of marketing experience with a strong track record in leadership roles, including significant exposure to high-growth tech or Web3 startups. You have scaled marketing organizations and delivered results in fast-paced environments. 📍Web3 Launch Expertise: Proven success in launching major blockchain products or networks (including token launches) and growing communities from inception to scale. You’ve taken projects from zero to one – and beyond – and can point to communities or user bases you’ve built from the ground up. 📍Blockchain & DePIN Knowledge: Deep expertise in blockchain technology, decentralization principles, and emerging Web3 trends like 📍markDePIN (Decentralized Physical Infrastructure Networks). Fluent in crypto culture and communities, you understand what resonates with developers, node operators, degens and enthusiasts alike.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
