What You'll Do

📍Developing and implementing a comprehensive marketing strategy aimed at bolstering member acquisition and growth across various brand and content channels. 📍Orchestrating the seamless integration of cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem of Figure Markets. 📍Defining and tracking key content and marketing KPIs that align with core business objectives. 📍Providing regular reporting on vital campaign metrics and facilitating the exchange of information across Figure Markets and its business units as necessary. 📍Assisting in the development of customer profiles and propensity models to bolster both acquisition and retention efforts. 📍Collaborating closely with performance marketing and business-to-business marketing units to optimize marketing efforts. 📍Assessing resource allocation in conjunction with key stakeholders and overseeing internal marketing agency teams (creative and content) to ensure optimal performance. 📍Effectively managing marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers. 📍Actively participating in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives.

What We Look For:

📍Minimum of 10+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms. At least 3 years of experience should be in crypto centric firms, ideally working in a leading exchange. 📍A Bachelor’s Degree is required. MBA preferred or equivalent work experience, with a blend of experience in both early-stage startups and established companies. 📍5+ years of social media management experience showcasing success in strategic content planning, audience engagement, and leveraging various platforms to amplify community-building efforts. 📍An assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of Figure Markets’ offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution. 📍A compelling storyteller with a talent for effectively communicating across diverse audiences globally. Skillful in articulating the value proposition of Figure Markets across a myriad of platforms. 📍Ability to clearly articulate and execute marketing strategy, including vision and strategy at the board level, with the added capability to simplify complex technical concepts for non-technical audiences through effective communication. 📍An entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly. 📍Proven ability to communicate directly and act as an active listener, coupled with the capacity to prioritize and handle several projects simultaneously in a fast-paced environment, while also building strong relationships and collaborating across multiple internal cross-functional teams. 📍Adept at striking a balance between qualitative and quantitative data in daily operations. 📍Proficient in leveraging data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting. 📍Demonstrates unwavering drive to achieve tangible results and generate overall value for Figure Markets.