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Campaigns Manager
3 months ago | 325 views | Be the first one to apply

Campaigns Manager


About the company

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Job Summary

What you'll do

šŸ“Ideates, strategizes, plans and oversees execution of marketing campaigns and plans to drive acquisition, adoption and increase CLTV of Coins users šŸ“Oversees the development and execution of campaigns for partners (token listings, other brand partners) šŸ“Ensures that strategies and concepts are translated into actionable items šŸ“Liaises with external partners and stakeholders to ensure the smooth running of campaigns šŸ“Collaborates across various internal teams such as social media, digital marketing, design, business development, product and other šŸ“Responsible for the smooth and timely execution of campaigns šŸ“Measures the performance and ROI of campaigns and provides periodic reports, insights and optimization strategies to improve performance šŸ“Ideates creative executions and innovative concepts for campaigns to drive business success šŸ“Analyzes competitor campaigns and marketing strategies šŸ“Identifies opportunities to best position products and services vis a vis competitors and alternatives in the market šŸ“Supervises the Campaigns Specialist and ensure that deliverables are met in a timely manner and are up to par with standards setProvides guidance to the Campaigns Specialist on campaign timelines, phases, tactical execution among others in consideration of prioritization, budget and business objectives

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