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MoonPay
Brand Marketer
11 months ago | 1119 views | 22 applications

About the company

MoonPay is the world’s leading web3 infrastructure company. We provide end-to-end solutions for payments, enterprise-scale smart contract development, and digital asset management. Many of the world’s most iconic brands rely on MoonPay to power their web3 strategies and ideas.

Job Summary

Key Responsibilities:

📍Brand Strategy and Positioning: 📍Collaborate with the VP of Marketing and the creative team to define and refine brand strategies and positioning for our agency and our clients. 📍Conduct market research and competitive analysis to identify key insights and opportunities for brand development and differentiation. 📍Develop brand guidelines and ensure their consistent application across all marketing touchpoints. 📍Marketing Campaigns and Collateral: 📍Support the development and execution of integrated marketing campaigns, ensuring alignment with brand objectives and messaging. 📍Contribute creative ideas and concepts for marketing materials, content, and assets that effectively communicate brand values and resonate with target audiences. 📍Collaborate with internal and external teams to create compelling marketing collateral, including digital content, print materials, videos, and presentations. 📍Brand Partnerships and Sponsorships: 📍Identify and evaluate strategic brand partnership opportunities to expand brand reach and target new audiences. 📍Manage relationships with external partners, negotiate sponsorship agreements, and oversee the execution of collaborative marketing initiatives. 📍Monitor partnership performance and provide recommendations for optimization and future collaborations. 📍Content Creation and Storytelling: 📍Create engaging and persuasive brand narratives that convey our agency's and our clients' unique value propositions. 📍Develop and curate high-quality content for various channels, including websites, social media, blogs, and newsletters, to drive brand engagement and thought leadership. 📍Collaborate with the content and design teams to ensure brand consistency and compelling storytelling across all content touchpoints. 📍Brand Performance Tracking and Analysis: 📍Utilize data and analytics to track brand performance metrics and evaluate the effectiveness of marketing campaigns. 📍Monitor market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and improvement. 📍Generate regular reports and insights to inform strategic decision-making and drive continuous brand enhancement.

Requirements:

📍Bachelor's degree in marketing, communications, or a related field. Advanced degree is a plus. 📍Proven experience in brand marketing, brand management, or a related role. 📍Strong understanding of branding principles, marketing strategies, and campaign development. 📍Exceptional creativity and storytelling abilities, with a passion for building impactful brands. 📍Excellent written and verbal communication skills, with a keen eye for detail. 📍Proficiency in digital marketing platforms, content management systems, and analytics tools. 📍Strong project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment. 📍Collaborative mindset and the ability to work effectively with cross-functional teams and external partners. 📍Strong analytical and problem-solving skills, with a data-driven approach to decision-making. 📍Deep understanding of web3 technologies is a bonus

Minimum Experience:

📍5+ years of experience in a brand marketing role, preferably in an agency environment.

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