The opportunity

📍GTM Strategy & Execution: Develop and lead Kraken’s Equities and xStocks growth marketing strategy, driving awareness, acquisition, and retention for core trading products. 📍Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL). 📍Consumer Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. 📍Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. 📍Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. 📍Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. 📍Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

Skills you should HODL

📍6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech. 📍Strong crypto expertise and passion, with a deep understanding of stock and ETF market trends, onchain protocols, user behavior, and the evolving regulatory landscape. 📍Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle. 📍A data-driven marketer, leveraging insights to optimize campaigns and improve performance. 📍Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.