About the company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com ,  https://about.pypl.com and  https://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Job Summary
Key Responsibilities:
📍Strategy & GTM 📍Craft a balanced crypto marketing strategy that services the ambitions of each business, whilst delivering the longer-term ambitions of PayPal Inc. around crypto. 📍Build annual and quarterly GTM plans (audience, positioning, channel mix, KPIs) in lock‑step with Product, Marketing, Sales, and Country teams. 📍Own continuous competitive and market‑intelligence programs; translate insights into positioning updates and win-sheets. 📍Establish OKRs, dashboards, and experiment frameworks; communicate results and iterate rapidly.Ideal
Candidate Attributes:
📍10–15+ years marketing experience, with 5+ years in crypto, Web3, or fintech at scale (consumer or B2B2C). 📍Proven record launching and scaling digital‑asset products—from first‑trade to utility use‑cases (stablecoins, staking, remittances, custody, etc.). 📍Deep understanding of the regulatory and risk landscape (BitLicense, MiCA, FATF Travel Rule, stablecoin bills) and how it shapes compliant marketing. 📍Data‑driven operator comfortable owning a nine‑figure budget and tying spend to CAC, LTV, and contribution margin. Inspirational storyteller able to translate complex tech into clear consumer value propositions for two distinct brands. 📍Cross‑functional influencer—can build trust with Product, Compliance, Legal, PR, and exec staff while moving fast. 📍People‑first leader who grows diverse teams and creates a culture of experimentation, accountability, and bias for action. 📍Comfortable toggling between C‑suite strategy sessions and hands‑on campaign reviews.
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